We are committed across everything we do to promote sustainability, from ingredients, to product, to packaging, to marketing, to sales, to you.

 

It starts with prickly pear cactus itself which grows easily and thrives (often too well) in arid regions with minimal water, capturing and storing carbon dioxide from the atmosphere. The cactus prevents soil erosion and improves soil quality as well as supporting biodiversity.

 

After harvesting, prickly pear juice production has a low environmental footprint and the powder extracts we use are more compact and efficient for shipping and have a long shelf life compared to pulp or puree, which all helps to lower carbon footprint.

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Our PRCK packaging is designed for the eco-conscious consumer, with our cans and bottles crafted with sustainability at the core, leveraging recyclable materials and practices, we look to reduce waste where possible. We even have recycled business cards.

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By choosing our drink, you're not just hydrating your body and supporting your health, you’re helping the planet. Enjoy the refreshing taste of a greener future, and what could be greener than a cactus!